November 27
December 1, 2024
Nihonbashi Mitsui Hall


In a rapidly changing society, the meaning and role of design are undergoing significant transformation. Simultaneously, the environment for presentation also requires further adaptation. In a world where value is centered around gaining empathy and a level of correctness, what exactly should we be doing through design?

It is, once again, distancing ourselves from the current of empathy, and cherishing each "individual" while allowing freedom to creators. This can create small ripples in society, eventually leading to significant shifts in trends.

Becoming part of these ripples, and also behaving completely freely, comes with risks, but we believe that a strong stance and playfulness will demonstrate a great potential against the stagnation of the world. With this belief, we will host DESIGNTIDE TOKYO 2024.