DESIGNTIDE TOKYO

PROGRAM

November 27 Wed. 14:00~

The Significance of the Venues at DESIGNTIDE TOKYO

Since its inception, DESIGNTIDE TOKYO has entrusted the venue design to emerging creators. Not only the individual exhibitions but also the venue layout itself is an essential form of expression that shapes DESIGNTIDE TOKYO’s identity. This year, the young architect Rui Itasaka took charge of the venue layout, working alongside artist Shuntaro Yoshino on the design of display fixtures and exhibition spaces. How did Itasaka and Yoshino transform each unique exhibit into a spatial expression? Reflecting on the layout process, they will discuss the intentions behind the design and the dynamics of collaboration between designer and artist.

Rui Itasaka(Architect)

Born in 1993, graduated from Tokyo University of Arts in 2018, became independent with “Hanmugi Hat”.

Received awards such as Architects of the Year 2019 Honorable Mention, Under 35 Architects exhibition 2021 Gold Medal, etc.

Other projects include the bakery renovation “TANNERAUM”, and the publication of an art book, “Through Hanmugi Hat”, and renovation of apartment “Scenes of A Corner room”. Through design, regardless of size, I hope to deal with the “Awareness” that architecture brings.

In the fall of 2023, I launched the shared space “PIN” in Kagurazaka, Tokyo, where I will be based.

Shuntaro Yoshino(Artist)

Born in Niigata Prefecture in 1993. Completed the doctoral program at the Graduate School of Fine Arts, Tokyo University of the Arts, in 2024. Yoshino focuses on elements surrounding exhibitions, such as display walls and fixtures, creating works that explore the ego of exhibited objects and their staging methods, a practice he refers to as “manipulated sculptures.” Major projects include the solo exhibitions “Plinthess” (2021, Gallery Binoya, Tokyo) and “Peripeteia” (2021, Komagome Soko, Tokyo), as well as the performance “Too Bright” (2023, Kuma Foundation Gallery, Tokyo). In 2021, he co-directed the performance “Desktop Theater” at ROHM Theatre Kyoto. Since 2019, he has managed a shared space, “WALLA,” in Kodaira, Tokyo.

Tsuyoshi Matsuzawa(Design Editor)

CEO and Design Editor of E&Y Co., Ltd. Matsuzawa produces works by domestic and international designers centered around furniture and product design, with E&Y’s current collection comprising over 50 pieces. In 2010, Matsuzawa launched a new collection line, “edition HORIZONTAL.” Some of E&Y’s works are included in collections at MoMA NY, Design Museum London, Musée des Arts Décoratifs in Paris, and the Sweden National Museum. In addition to projects with designers and architects both in Japan and abroad, he also organizes and curates exhibitions, and serves as a director and advisor for various events. He is a judge for the Good Design Award and a professor at Osaka University of Arts Junior College.

November 27 Wed. 18:00~

Insights Beyond Spatial Design

Spatial design is not merely about designing buildings or fixtures. As interest shifts from “objects” to “experiences,” more people are seeking unique, vernacular experiences that can only be found in specific places. Makoto Tanijiri, who leads SUPPOSE DESIGN OFFICE, is involved in various architectural and interior projects while also overseeing DAICHI, which develops, operates, and brands facilities such as accommodations, commercial spaces, spas, and saunas in nature-rich environments. Meanwhile, Keisuke Nakamura, who heads the design office DAIKEI MILLS, is actively engaged in “SKWAT,” a movement that temporarily occupies urban voids (unused facilities or social gaps). How have these two figures crafted their unique spaces? Through their talk, we gain insights into the equation for designing the spaces and experiences of the future.

Keisuke Nakamura(Designer)

DAIKEI MILLS is a Tokyo-based design office dedicated to exploring the relationship between people and space through an array of projects spanning commercial environments to public facilities. With a commitment to engaging thoughtfully with existing spaces and future purposes, DAIKEI MILLS skillfully merges sculptural forms with simple planes, utilizing exceptional materials to craft site-specific spaces that uniquely respond to their immediate contexts.

In 2020, they initiated SKWAT, a movement that temporarily occupies urban VOIDs (unused facilities and social gaps), applying diverse methods to make these spaces accessible to the public.

Makoto Tanijiri(Architect / Entrepreneur)

Born in Hiroshima in 1974, Tanijiri founded the architectural design firm SUPPOSE DESIGN OFFICE in 2000 and has co-led it with Ai Yoshida since 2014. With offices in Hiroshima and Tokyo, he has undertaken numerous projects, both domestic and international, spanning interiors, residential spaces, and mixed-use facilities. In recent years, Tanijiri has expanded his activities by bridging design and business, founding ventures across various fields, including Zekkei Real Estate, Tecture, DAICHI, Yado, and Mietell. In 2023, with the relocation of the Hiroshima headquarters, he further broadened his business by taking on the management of the commercial facility Nekoyacho Building.

His major publications include Beautiful Noise (Shufunotomo), Makoto Tanijiri’s Architectural Thinking (Nikkei Architecture), CHANGE: Future-Shaping Workstyles (X-Knowledge), 1000% Architecture: Living with Misconceptions (X-Knowledge), and Dandan Mousou (Hearst Fujingaho).

Tsuyoshi Matsuzawa(Design Editor)

CEO and Design Editor of E&Y Co., Ltd. Matsuzawa produces works by domestic and international designers centered around furniture and product design, with E&Y’s current collection comprising over 50 pieces. In 2010, Matsuzawa launched a new collection line, “edition HORIZONTAL.” Some of E&Y’s works are included in collections at MoMA NY, Design Museum London, Musée des Arts Décoratifs in Paris, and the Sweden National Museum.

In addition to projects with designers and architects both in Japan and abroad, he also organizes and curates exhibitions, and serves as a director and advisor for various events. He is a judge for the Good Design Award and a professor at Osaka University of Arts Junior College.

November 28 Thu. 14:00~

Global Design Trends Seen from Seoul and London

What is happening on the global design scene today? With Monica Khemsurov, co-founder of Site Unseen, and Max Fraser, editorial director of dezeen, as moderators, this event brings together Kuo Duo, a design studio based in Seoul, South Korea, and Charlie Humble Thomas, a product designer based in London, UK. How does the approach to design change across different countries and cities? What are the relationships and challenges between design and business? By connecting Seoul, London, and Tokyo, this talk explores the current landscape of global design trends.

KUO DUO(Creative studio)

KUO DUO is a Seoul based creative studio for three-dimensional design founded by Hwachan Lee and Yoomin Maeng, both of whom majored in Industrial Design at Hongik University in Seoul. The studio designs and develops product, furniture and space along with creative direction. They have wide curiosity about exploring the boundaries of their design output, from industrial design and mass production projects to limited editions, exhibitions and space installations. The studio collaborates with a wide range of brands and clients such as Nike, Wekino, Hem and Paloma Wool, offering varied outputs in the field of three-dimensional design.

Charlie Humble Thomas(Industrial designer )

Charlie Humble-Thomas designs industrial objects that balance familiarity with surprise. The items he makes draw on our sense of nostalgia and our desire for playful functionality. His work is often centred around manufacturing. Whether traditional or modern, one obsession is in fine tuning processes to make objects of a timeless quality where possible. An ongoing enquiry within his work is around the longevity of items and how this informs choices around materials and construction. Working for some of London’s leading consultancies including Map Project Office & Barber Osgerby, he now consults part time for the London based technology brand Nothing. Recent works include the Parasol Lamp for Atelier 100, the Boro’ Lighting Family designed for ARAM store’s 60th Anniversary showcase. In 2023 he co-founded the design research collective, Computer Room, who have collaborated with the British Council. His workshop office is in Hoxton.

Monica Khemsurov(Co-founder of Sight Unseen)

Monica Khemsurov is a NYC- and LA-based writer, curator, and creative consultant and the co-founder of Sight Unseen, an online magazine that covers what’s new and next in design and the visual arts. She is the co-author of the critically acclaimed book How to Live With Objects, which champions a new approach to interiors — simply surrounding yourself with objects you love. She is also a contributing design editor for T Magazine and the founder of Petra, a new showroom for artistic hardware by visionary designers.

Max Fraser(Design Journalist / Editorial Director of Dezeen)

Max is the editorial director of Dezeen, joining the team in March 2023.
During the previous two decades, Max has worked as a design commentator across digital media, books, magazines, exhibitions, video, and events to broaden the conversation around contemporary design and architecture.
He is the author of multiple design books including Design UK and Designers On Design, which he co-wrote with Sir Terence Conran. More recent titles include the London Design Guide series and monograph titles about designers Piet Hein Eek, Luca Nichetto and Benjamin Hubert.
As a journalist, Max has worked as a design correspondent for CNN Style and written for publications including Financial Times, Wallpaper, Icon, Surface, London’s Evening Standard, and Newsweek International.
He has worked as a content consultant for companies and organisations across the world, and worked as the deputy director the London Design Festival from 2012-2015.
He has collaborated with Dezeen several times over the years, co-publishing Dezeen Book of Ideas in 2011, instigating the Brexit Design Manifesto with Dezeen founder Marcus Fairs in 2016, and working as a judge on the Dezeen Awards several times.

November 28 Thu. 18:00~

Deciphering the Luxury Ecosystem through "STATUS AND CULTURE"

Why have luxury brands not emerged from Japan? The underlying cause may stem from a fundamental misconception of luxury itself. Terms like “luxury” and “affluent class” encompass diverse definitions and are shaped through complex, multifaceted processes. What, then, does luxury signify in modern society? This event invites David Marks, whose recent publication STATUS & CULTURE has generated significant discourse, to provide an in-depth analysis and insight into the dynamics of the luxury ecosystem.

David Marx (Author of STATUS AND CULTURE)
Yuta Takeda(CEO of LOGS inc.)

Logs Inc. CEO. After graduating from Keio University’s Faculty of Economics, Takeda joined Accenture Strategy Consulting Group, where he was engaged in tasks such as planning new businesses in the medical and public sectors, business process improvement, and policy recommendations. In 2014, Takeda joined a management team of a fashion accessories wholesaler, the same business as his family, and founded Log in 2016. Since then, the business has expanded into four areas: clothing, food, housing, and education. Logs now operates DDD HOTEL, PARCEL, nôl (an experimental kitchen space), and GAKU (creative education for teenagers), among others.

November 29 Fri. 14:00~

The Present Landscape of Prompt Engineering Design

As tools like ChatGPT and Midjourney become increasingly mainstream, AI is now as indispensable to designers as Photoshop or Illustrator. However, concerns around generative AI’s impact on creativity are also mounting. How should creators effectively leverage generative AI, and what significance does prompt engineering hold within the realm of design? In this session, Shigeru Kuroyanagi, a generative AI expert from Spike Studio, Tsuyoshi Nakao, an Adobe Creative Cloud evangelist, and Mitsuyo Demura, leader of the creator collective Konel, will provide a hands-on demonstration of prompt engineering techniques and their real-world applications.

Tsuyoshi Nakao(Adobe Creative Cloud Evangelist)

After graduating from Sophia University’s Faculty of Science and Technology, Department of Electrical and Electronic Engineering, Nakao began his career as a professional video systems engineer. He subsequently worked in product marketing for IT hardware and software vendors, including Apple Disability Center, UMAX, Visio, and Microsoft MacBU. In June 2012, he joined Adobe, where he has been dedicated to promoting Adobe’s latest technologies, products, and services and facilitating the transition to Creative Cloud as an evangelist.

Shigeru Kuroyanagi(CEO of Spike Studio inc.)

After graduating from the Faculty of Science and Engineering at Waseda University, Kuroyanagi pursued a career at Microsoft Japan and Facebook Japan, specializing in machine learning model development, data product innovation, and the management of data science and engineering teams. In 2023, he founded the Japan Prompt Engineering Association, where he serves as Representative Director. In 2024, Kuroyanagi established Spike Studio Inc., assuming the position of CEO.

Mitsuyo Demura(Konel・Chizaizukan Inc. Creative Director / CEO)

In 2011, while at Accenture, Demura founded a creative collective, Konel. With bases in Tokyo, Kanazawa, Kyoto, and Vietnam, Konel brings together over 30 uniquely skilled creators, driving projects that span design, R&D, and art. In 2020, he launched the innovation media platform Chizai Zukan, initiating a service that matches new business ventures with technology. As a creative director, project designer, and intellectual property “hunter,” Demura continues to implement future-focused, cross-disciplinary projects.

November 29 Fri. 18:00~

The Beauty of Scars in a World Free of Flaws

With technological advancements, our society is inching closer to a flawless, flattened world, where people are less prone to hurt but also increasingly fearful of being hurt. Yet, might “scars” not serve as an initial impulse for creating something new, something beautiful? In contemporary society, vulnerability encourages flexibility, and the exploratory adventures and creations that arise from it can touch the human spirit. Hiroshi Takahashi, CEO of WOW Inc., and entrepreneur Taizo Son, both of whom have often turned personal scars into opportunities for new perspectives, will share their experiences, recent projects, and visions for the future, grounded in their formative moments. Together, they will unravel questions around what beauty and human values truly mean.

Hiroshi Takahashi(President, Executive Producer of WOW inc.)

Born into a family of swordsmiths with a lineage dating back to the 1700s, Takahashi was raised surrounded by traditional crafts and antique art. In 1997, he established WOW inc. in Sendai, later expanding to Tokyo in 2000 and London in 2007. Celebrating the 15th anniversary of WOW’s founding in 2012, he released the visual book WOW Visual Design, serving as publisher for this work as well as the art book WOW10. Takahashi is also actively engaged in promoting Japanese tradition and aesthetics in the modern era.

Taizo Son(Founder of Mistletoe)

Born in 1972, Son began his entrepreneurial journey in 1996 while still in university, consistently dedicating himself to launching tech startups in the internet sector. Recognized as one of the world’s leading serial entrepreneurs, he is also known as an investor who has successfully backed numerous IT startups. Currently, as the founder of Mistletoe, he supports startups with the potential to address societal challenges. Son’s activities are extensive, including serving on the boards of multiple supported companies.

Yuta Takeda(CEO of LOGS inc.)

Logs Inc. CEO. After graduating from Keio University’s Faculty of Economics, Takeda joined Accenture Strategy Consulting Group, where he was engaged in tasks such as planning new businesses in the medical and public sectors, business process improvement, and policy recommendations. In 2014, Takeda joined a management team of a fashion accessories wholesaler, the same business as his family, and founded Log in 2016. Since then, the business has expanded into four areas: clothing, food, housing, and education. Logs now operates DDD HOTEL, PARCEL, nôl (an experimental kitchen space), and GAKU (creative education for teenagers), among others.

November 30 Sat. 11:00~

Beyond Sustainability, Approaching Regeneration

In considering design across all fields today, it is impossible to ignore “sustainability.” More recently, the concept of “regenerative” practices, which aim not only to sustain and preserve natural environments and social systems but also to restore and revitalize them, has gained attention. How are young, emerging designers engaging with this new TIDE?

With the podcast Before Design as moderator, this live-recorded session will feature three design teams under 30 exhibiting at DESIGNTIDE TOKYO, sharing candid insights from young designers facing this evolving landscape.

Yuki Harada(Editor, Writer)

Editor. Born in 1981. Representative of Conversations Inc. Harada is involved in editing and writing for design-related media, producing corporate-owned media, supporting communications for design organizations, and planning and hosting talk events. His independent projects include “Qonversations,” an interview media that gives shape to “questions,” and “… and Kamakura,” an inter-local project that connects different regions. Starting in April 2024, he launched the podcast series Design No Temae. His books include Desiring Interviews (P-Vine) and Traveling Conversations (Conversations Books).

Yoshinao Yamada(Editor, Writer)

Editor and writer. Born in 1980 in Sapporo, Hokkaido. After working in the editorial departments of Shoten Kenchiku at Shoten Kenchiku-sha and Pen at CCC Media House, he became a freelancer in 2017. Yamada focuses on editing and writing for magazines, books, and corporate PR materials on topics such as architecture, design, art, crafts, and fashion. He also participates in exhibition planning and support. From 2024, Yamada serves as a part-time lecturer at the Kuwasawa Design School.

AATISMO(Design Team)

AATISMO is a design team composed of three members: Keita Ebitsuka (architect/designer), Daiki Nakamori (industrial designer), and Eriko Masunaga (architect). The team seeks to fuse art and technology, the primal and the future, as well as wild thought and scientific thought. Through their interdisciplinary activities spanning architecture, design, and art, they explore the essential value of various phenomena. Their major works include ‘Aether,’ ‘Water,’ ‘OOPARTS-001,’ ‘Haniyasu House,’ and ‘Tansan House.

Rikuo Takata(Designer)

Born in Mie Prefecture in 1998. Graduated from the Design Department at Kanazawa College of Art. While working as a designer in Tokyo, they are active in three locations: Fukui Prefecture, where they lived for six months during university, and their hometown in Mie Prefecture. They create objects inspired by the craftsmanship of local artisans while being immersed in the production areas. They aim to create new interpretations within these regions by incorporating a respect for history and tradition, yet expressing them in a way that is not bound by them. They are a member of the design studio ‘Sen,’ based in Fukui Prefecture.

Hana Mitsui(Textile Designer)

After graduating from the Royal College of Art, their graduation collection was adopted by Alexander McQueen, and they presented their own textiles at the 2015 SS Paris Collection. Upon returning to Japan, they worked at Issey Miyake Inc., involved in textile and bag design. In 2023, they established HANA TEXTILE DESIGN STUDIO, focusing on reinterpreting traditional textiles from various regions of Japan and proposing contemporary lifestyle products and designs through their work. They are currently active in a wide range of textile-related activities while serving as a lecturer in the Textile Design Department at Tama Art University.

November 30 Sat. 14:00~ [SPECIAL TALK]

Teenage Engineering: Unveiled - Demo, Live & Talk -

The event will feature an interactive demo of the PO-133, alongside the first-ever showcase of the brand-new OP-XY in Japan, offering attendees an exclusive look at Teenage Engineering’s latest innovations. Steeezo, the Japanese ambassador for Teenage Engineering products, and Lullatone will also deliver a live performance, showcasing the unique capabilities of the brand’s instruments. Additionally, there will be an interview-style talk with Teenage Engineering CEO Jesper Kouthoofd and sound artist Yuri Suzuki, providing insights into the company’s vision and the future of their groundbreaking products.

Jesper Kouthoofd (CEO, and Head of Design TEENAGE ENGINEERING)
Yuuri Suzuki(Experience designer, Sound designer, Artist and Musician)
Performer: Steeezo, Lullatone
November 30 Sat. 18:00~

Order Optimization Committee: Round Two

Many of the world’s masterpieces were brought to life through commissioned work. Despite the fact that many projects start with a ‘commission’—particularly in the fields of spatial and product design, where commissioning is integral—there are few opportunities to reflect on this act itself. How should we approach commissioning as we consider better work, design, and society? Together with Kei Wakabayashi, former editor-in-chief of WIRED Japan and founder of the ‘Order Improvement Committee’ earlier this year, we will explore the mechanics of design through the act of commissioning. Perhaps, in considering exceptional design, we must also consider the art of commissioning itself.

Kei Wakabayashi(blkswn publishers Inc. Content Director)

After working in the editorial department of Gekkan Taiyo at Heibonsha, Wakabayashi became a freelance editor in 2000. Since then, he has edited numerous magazines, books, and exhibition catalogs. He is also active as a music journalist. In 2012, Wakabayashi became the Editor-in-Chief of WIRED Japan, a position he held until 2017. In 2018, he founded the publishing company Kokucho-sha. Major publications include Weekly Daen Q&A: The Labyrinth of Corona (Kokucho-sha, December 2020) and Farewell to the Future: Editor’s Chronicle 2010-2017 (Iwanami Shoten, April 2018). He was also the editor responsible for Next Generation Government: Creating a Small but Large Government. He is well-known for producing podcasts such as Hello Future, Anthropology of Work, blkswn jukebox, and Oudoku Black Swan.

Akifumi Kumai(GAKU Chief Administrator)

Serving as the director of GAKU and head of the gallery Towoga, Kumai has consistently been involved in the field of creative education, while also engaging in interviewing, editing, and writing. His connection with Kei Wakabayashi began with the production of the booklet “Celebrating Those Who Do Things Without Being Asked: Motoko Tanaka, Kei Wakabayashi, Kohei Inose” for the 7th-anniversary event of Shibuya Cast. This collaboration also led to the realization of the talk event “Kei Wakabayashi × tofubeats: Launching the Order Improvement Committee!?”

Yuta Takeda(CEO of LOGS inc.)

Logs Inc. CEO. After graduating from Keio University’s Faculty of Economics, Takeda joined Accenture Strategy Consulting Group, where he was engaged in tasks such as planning new businesses in the medical and public sectors, business process improvement, and policy recommendations. In 2014, Takeda joined a management team of a fashion accessories wholesaler, the same business as his family, and founded Log in 2016. Since then, the business has expanded into four areas: clothing, food, housing, and education. Logs now operates DDD HOTEL, PARCEL, nôl (an experimental kitchen space), and GAKU (creative education for teenagers), among others.

December 1 Sun. 11:00~

Altruism Beyond Ego, Ego Beyond Altruism

Product designer Gen Suzuki defines the fundamental role of design not as making something “special,” but as the wisdom and practice of discovering and actualizing a “just right” relationship among environment, technology, and people. In contrast, Takuto Ota focuses on exploring expression through the language of design. His approach of capturing personal insights for himself rather than for others can be seen as egoistic. What does it mean to be altruistic or self-centered in design? Can a self-centered approach to design ultimately bring benefits to others and encourage a rethinking of human relationships? Amid the rapidly changing landscape surrounding design, this discussion raises questions and reflections on the underlying concepts of altruism and ego in design. While an altruistic spirit that embraces those around, including users, is undeniably essential, the path to achieving it continues to be explored.

Gen Suzuki(Product designer)

Gen Suzuki is a distinguished product designer recognized for his thoughtful approach to merging life with design. After graduating from Kanazawa College of Art and completing the Design Products program at the Royal College of Art, Suzuki gained extensive experience working with Panasonic Corporation and IDEO’s London and Boston offices. In 2014, he founded GEN SUZUKI STUDIO, a creative space integrated with his residence, where he collaborates with international brands such as Herman Miller, Casper, and MUJI. Suzuki’s work has earned numerous accolades, including the Gold Prize at the German Design Award and the IDEA Award, with his creations held in the permanent collection of the Cooper Hewitt National Design Museum. In 2023, he served as Jury President for the Product Design category at the prestigious D&AD Awards.

Takuto Ohta(Designer / Artist)

Born in France in 1993. Completed in 2022, 9th Laboratory, Department of Design, Tokyo University of the Arts. He creates poetic and futuristic designs mainly for furniture. He continues to express this through words and forms, focusing on the senses that have been lost as a side effect of the development of civilization and the emergence of culture. Main exhibitions include (Dropcity, Italy), (Tortona area, Italy), (Korea), and (USA).

Taro Kiguma(Editor in Chief, ELLE DECOR Japan)
December 1 Sun. 14:00~

Building Common Sense through the Partnership of Design and Art

Design has often been distinguished from art due to its strong emphasis on functionality and economic rationality. However, at their core, both design and art are acts of pursuing “human significance” through “beauty.” In thinking about design, art’s “power to question” has consistently served as a profound source of inspiration. Moreover, integrating art into society requires design actions such as curation, exhibition, and spatial planning. In a contemporary world where values are diversifying and a common sensibility beyond economic measures is waning, there is a growing need for design and art to come together to shape a new shared aesthetic for the next generation. Under the moderation of Maya Nago, Editor-in-Chief of ARTnews Japan, Ikuko Yokoyama, Lead Curator at Hong Kong’s M+, and Yuuri Suzuki, Director of DESIGNTIDE, will explore the possibilities for collaboration between design and art.

Ikko Yokoyama(Lead curator of M+)
Maya Nago(ARTnews JAPAN Editor-in-Chief)

Born in 1978. After working with Esquire Japan and WIRED Japan, Nago was appointed Executive Digital Editor at VOGUE JAPAN in 2018. In 2020, she launched and oversaw content for the “VOGUE CHANGE” project. Since October 2022, Nago has served as Editor-in-Chief of ARTnews JAPAN.

Yuuri Suzuki(Experience designer, Sound designer, Artist and Musician)

Yuri Suzuki is a sound artist, designer and electronic musician. His practice explores the realms of sound through designed pieces that examine the relationship between people and their environments – questioning how both music and sound evolve to create personal experiences.
Suzuki was born in Tokyo in 1980. After studying Industrial Design he worked with Maywa Denki, the Japanese electronic art unit. During this period, Yuri began exploring the relationship between music and technology. In 2005, He moved to London to study Product Design at the Royal College of Art, where he further developed his interest in the crossover between art, design and music, using both analogue and digital technologies to explore this.
Central to Suzuki’s practice is collaboration- he has worked with various musicians including will.i.am and Jeff Mills, as well as commercial clients such as Google, with whom he developed a unique AR Music Kit.